Whether for ICE Totally Gaming or the London Affiliate Conference, the whole industry had a reason to be in London earlier this month. A full week in London packed with innovation, technology, gaming, gambling, finance, operators, affiliates, networking, business and of course the parties.
With the iFXEXPO in Hong Kong just a week before, unfortunately some sponsors, exhibitors and attendees found themselves making a choice…and so did we… 😉 For those of you who missed it, B2Binary covered the best of both shows.
You haven’t seen a real exhibition until you’ve experienced ICE Totally Gaming. Hosted every year at the ExCel Center in London, ICE one of the largest B2B gaming events for both the online and offline gaming sectors, providing a global perspective and display on all forms of gaming such as betting, bingo, casino, lottery, mobile and more.
Appearances are key in this industry, so ICE is the place for all the main players to be seen, spending a fortune on booths and each creating more buzz than the last. This year was no exception with 10bet, one of the industry’s monster sports betting platforms, inviting boxing legends Mike Tyson and Evander Holyfield as their guests to the show.
In our opinion, ICE 2016 was the right place to see the biggest names in the gaming industry but the lack of intimacy and size of the expo make it difficult to simply focus on acquiring new business opportunities. For those in the gaming fields, ICE is basically a be there or be square kind of show. If you like the display of ICE but are focused on financial, than LAC is your show.
This year was the 10th anniversary of the London Affiliate Conference, co-hosted with Financial Partners Expo at the Olympia National. The expos were divided into two floors with the financial partners upstairs. Although this made it more difficult for upcoming brokers to get exposure, the traffic was noticeably more than the previous year.
Both LAC and FPE had an exciting lineup of sessions and panels with industry experts covering innovation in technology, unique marketings strategies and insights, to be or not to be regulated and other hot trends and topics. There was talk of a few exciting sessions that really took off, like Oren Abiri’s session on Binary Options regulation in the U.S. and best practices for affiliates with the traffic.
We are all familiar with the ongoing evolution of the financial trading industry, and yes, keeping up with the latest developments and trends can be a challenge. Recently the market has seen regulation bodies enforcing tighter requirements on brokers, new and innovative tools to increase market reach and of course many new brokerages launching. How can upcoming brokers ensure a smooth launch while meeting these requirements, and get on the right track to operating a successful brokerage?
During her session “Becoming a broker? The devil is in the details,” B2Binary CEO Rachel Sartini discussed the latest do’s and don’ts in today’s constantly changing industry and tips for upcoming brokers to save precious time and money.
There are many reasons to open a brand, whether you are a marketing based affiliate, have a great call centre or strong connection with local license authority. While you may be an expert in your field, you should admit that you probably lack knowledge and experience in other aspects of the operation. In case you missed it, feel free to review the presentation and our tips to successfully launching a binary options brokerage here:
Are you attending ICE or LAC next week? B2Binary wants to meet you!
In less than two weeks over 2,000 delegates and 100 affiliate programs will attend the London Affiliate Conference. Will you be there? With 70% of the attendees being affiliates, this is a show you will not want to miss!
We are excited to announce that B2Binary CEO Rachel Sartini will be a guest speaker at Financial Partners Expo on February 5 @ 15:45 . During her session, “Becoming a broker? The devil is in the details,” Rachel will discuss the latest do’s and don’ts in today’s face-paced industry and how to save yourself precious time and money along the way.
Read her bio to learn more about Rachel Sartini and B2Binary.
Let’s talk business (and have fun) @ ICE & LAC next week!
Contact us to meet for a coffee or a beer and learn more about how B2Binary can help your operation.
Last monthFinancial Partners ExpoandiGB Affiliatehosted the BAC affiliate conference on October 22-25, and this year the B stood for Berlin. The show had an impressive turnout of affiliates, IBs and service providers with both big players and new exhibiting.
As an overall observation, we noticed many more exhibitors related to financial products as opposed to previous years with more of a focus on gaming, and an increase in legal service providers that attended, which could be attributed to the growing demand for regulation in the online financial and gaming industries.
With so many of the same big name exhibitors, it can be difficult for new players to have an especially strong presence. However this was not the case for the new and highly promising binary options broker10Markets, who brought nothing but buzz with them to Berlin. Whether you were riding in their Lamborghinis, meeting their friendly team at their booth or dancing at their wild party – everyone was talking about 10Markets!
As 70% of the attendees were affiliate based, most of the conference sessions presented by industry experts were focused on how affiliates can increase revenue, take business to the next level and the evolution of affiliation to brokerage. For those of you who missed it, B2Binary covered some of the sessions we thought you would be most interested in:
Take your affiliation business to the next level: Transitioning from affiliation to brokerage
Oren Abiri, Head of Business Development, Tech Financials
With a background in online marketing and now Head of Business Development atTech Financials, Oren Abiridiscussed the potential for affiliates transitioning to brokerage, adding the value of his experience from both perspectives.
From an early stage in the industry, the affiliate held the traffic and control. As affiliates started to optimize the traffic for better performance, they understood what traders are really looking for. In time affiliates have increased this control and started considering opening their own brokerages. Oren described this as the evolution of affiliate to broker, the way many big names got started and the driving incentive for many upcoming brokers today.
He drilled down a bit more on the transition, weighing out the major pros and cons of moving from affiliate to brokerage. One on side, it’s easy to get started, there’s increased potential profit, more control over the sales and no need to deal with other brokers. But on the other side is the larger capital requirement, potential loss and lack of sales and operational experience.
So once you have overcome your list of “cons” and get started, how do you know if you’re on the right track to making money? We thought Oren was spot on with his recommended checklist:
Have a partner – No one can do it alone
Capital – Opening brokerage requires capital, it is not a time to cut corners
Experts in each division – to overcome lack of operational experience, you need to ensure you have filled in the gaps you may lack
Experienced VP Sales – Having a strong and hungry sales team can be the difference in the success of your brokerage. It is recommended to strengthen communication between your sales and marketing to be in sync on open campaigns and lead sources.
Our conclusion…If you’re an affiliate considering your own brokerage, do yourself a favor now and follow Oren’s advice. Find a strong and reliable partner who can bear the costs and responsibilities with you. Educate yourself on the costs and get realistic on your budget – be prepared to spend money to make money. Identify your operational strengths and bring in experts for the rest. Invest in the training and salary of your sales team –sometimes the leads are only as good as the sales person.
Leads unconventionally: Exposing the 10 most efficient ways to generate leads
Ran Cohen, Founder & CEO, Traders Education
Talking about lead generation never gets old forTraders EducationFounder & CEORan Cohen. On day 2 Ran’s session uncovered the 10 most efficient ways of generating leads to stay current and successful in today’s competitive industry.
Many of you may associate the term KYC with compliance and banking procedures. However according to Ran, Know Your Client is about creating confidence in the end-user and using the right methods for your audience. He detailed the 10 ways in order of efficiency:
10. Data – You can buy data for a very low cost, sometimes even under $1. But keep in mind the cost is reflected in the quality and relevant of these leads.
9. BOTS – These are software applications that run automated tasks on the Internet at a much higher rate than humanly possible and can show performance of traders.
8. Call center filter – Using mass amounts of data, call centers act as a filter to produce pre-qualified leads.
7. Mobile – Generating leads through mobile campaigns and applications
6. Email marketing – If you are doing email marketing you need to monitor the performance and stats. Make sure you are working with an advanced and reliable email-marketing platform
3. EBooks – The lifetime of educated traders is always greater
2. Webinars – Check out Traders Education’s new feature for brokers to broadcast live directly on their website.
1. Traders Education – Offering the most comprehensive and creative financial education solution for both brokers and affiliates
So what can we learn from Ran’s expertise? It is becoming more challenging and expensive to generate leads, but most times you get what you pay for. Our recommendation is to invest in your brand, which means investing in your marketing.
Need an expert opinion?
Whether you are an affiliate considering your own brokerage or a broker searching for unique traffic sources, B2Binary has valuable advice for you!
Meet B2Binary @ Berlin Affiliate Conference, to be held at Messe Berlin October 22-25, 2015.
In less than two weeks over 2,000 delegates and 100 affiliate programs will attend the Berlin Affiliate Conference. Will you be there? With 70% of the attendees being affiliates, this is a show you will not want to miss!
We are excited to announce that B2Binary CEO Rachel Sartini will be a guest speaker at this year’s show on Saturday, October 24 @ 16:00pm. During her session, “The things they don’t tell you about launching a binary options brokerage,” Rachel will discuss the major steps to launching a Binary Options brokerage, the common mistakes brokers make and how to avoid them. Make sure you’re covered on all sides of your operation, regardless to your strengths.
We are excited that B2Binary CEO Rachel Sartini has joined Finance Magnates as a guest blogger. Her first post “What to Look for in a Platform? The Devil Is in the Details” is one of a series related to the mistakes brokers make when launching a binary options platform.
“The industry’s rapid growth has brought about a wave of new service providers, make sure you choose yours for the right reasons.” Click here to read the full article on FinanceMagnates.
Last week thousands of affiliates, IBs and service providers gathered in Amsterdam for the iGaming Super Show & Financial Partners Expo. The expo is organized by the iGB Affiliate and Conversion Pros teams to provide both affiliates and introducing brokers with a platform to start, grow and enhance business. This year the show combined 8 events in one location, including dedicated payments, player acquisition, regulation and compliance, sports betting, binary/financial and affiliate events.
One of the featured sessions worth mentioning was “How to generate leads for Binary & Forex,” presented by Ran Cohen, CEO of Traders Education. During the session, Ran discussed different tips and techniques on how to generate leads from websites and campaigns as well as targeting specific lead types.
Looking at the numbers, binary options receive 2 million searches per month, while forex gets 3.5 million searches. With these numbers, one can see the importance of a strong marketing funnel. According to Ran, this can be achieved through email marketing, in-house marketing and branding.
When it comes to email marketing, users have been exhausted with several promotions and mailers over time. Email marketing statistics show a 10% open rate and from this a 10% conversion rate. As such, your emails and messages should be as unique as possible.
In regard to in-house marketing, Ran has proved that education, eBooks and other added value tools for the end user are key to lead generation and conversion. In order to successfully convert data to leads through education, he stressed the following necessities on a marketing and operational level:
Having a good traffic source
Strong marketing tools
A good sales team
One question raised by the audience was how brokers should best filter lists of leads (for example, in form of excel) in order to present them to their sales teams. On this point Ran stressed the importance of a good dialer system to minimize the manual work and filter good quality leads to sales. We agree with Ran and believe every sales operation should have a strong dialer system to increase the overall efficiency of your sales team by automating outbound calls and keeping sales agents talking. Contact us to learn more about the industry’s leading VOIP and auto-dialer providers.
During the session, Ran presented“Created,” one of their newest products, which appears to be the next generation of affiliate marketing tools. The product provides brokers with a platform for their affiliates to create educational video center widgets that can be placed in any of their websites. Brokers can provide their affiliates with a login to their dedicated branded admin where the affiliate can generate customized marketing tools and educational courses. Using this tool affiliates can create a strong lead generation funnel and generates better quality leads.
Want to improve your marketing funnel with unique marketing tools?
Contact us to learn more about Traders Educations’ products and give your brand a unique edge.
It’s expo season, and this time everyone gathers at The Grand Resort in Limassol for the iFXEXPO hosted Financial B2B Expo, May 26-28.
Whether you’re coming to learn from the industry, network or exhibit – the iFXEXPO Cyprus is not a show to be missed! This year the event will host 80 exhibitors, 22 sessions, 30 speaks and over 2,000 attendees.
B2Binary is here and wants to meet you! Contact us at firstname.lastname@example.org to schedule a meeting, coffee or drink See you there.