Whether for ICE Totally Gaming or the London Affiliate Conference, the whole industry had a reason to be in London earlier this month. A full week in London packed with innovation, technology, gaming, gambling, finance, operators, affiliates, networking, business and of course the parties.
With the iFXEXPO in Hong Kong just a week before, unfortunately some sponsors, exhibitors and attendees found themselves making a choice…and so did we… 😉 For those of you who missed it, B2Binary covered the best of both shows.
You haven’t seen a real exhibition until you’ve experienced ICE Totally Gaming. Hosted every year at the ExCel Center in London, ICE one of the largest B2B gaming events for both the online and offline gaming sectors, providing a global perspective and display on all forms of gaming such as betting, bingo, casino, lottery, mobile and more.
Appearances are key in this industry, so ICE is the place for all the main players to be seen, spending a fortune on booths and each creating more buzz than the last. This year was no exception with 10bet, one of the industry’s monster sports betting platforms, inviting boxing legends Mike Tyson and Evander Holyfield as their guests to the show.
In our opinion, ICE 2016 was the right place to see the biggest names in the gaming industry but the lack of intimacy and size of the expo make it difficult to simply focus on acquiring new business opportunities. For those in the gaming fields, ICE is basically a be there or be square kind of show. If you like the display of ICE but are focused on financial, than LAC is your show.
This year was the 10th anniversary of the London Affiliate Conference, co-hosted with Financial Partners Expo at the Olympia National. The expos were divided into two floors with the financial partners upstairs. Although this made it more difficult for upcoming brokers to get exposure, the traffic was noticeably more than the previous year.
Both LAC and FPE had an exciting lineup of sessions and panels with industry experts covering innovation in technology, unique marketings strategies and insights, to be or not to be regulated and other hot trends and topics. There was talk of a few exciting sessions that really took off, like Oren Abiri’s session on Binary Options regulation in the U.S. and best practices for affiliates with the traffic.
We are all familiar with the ongoing evolution of the financial trading industry, and yes, keeping up with the latest developments and trends can be a challenge. Recently the market has seen regulation bodies enforcing tighter requirements on brokers, new and innovative tools to increase market reach and of course many new brokerages launching. How can upcoming brokers ensure a smooth launch while meeting these requirements, and get on the right track to operating a successful brokerage?
During her session “Becoming a broker? The devil is in the details,” B2Binary CEO Rachel Sartini discussed the latest do’s and don’ts in today’s constantly changing industry and tips for upcoming brokers to save precious time and money.
There are many reasons to open a brand, whether you are a marketing based affiliate, have a great call centre or strong connection with local license authority. While you may be an expert in your field, you should admit that you probably lack knowledge and experience in other aspects of the operation. In case you missed it, feel free to review the presentation and our tips to successfully launching a binary options brokerage here:
Are you attending ICE or LAC next week? B2Binary wants to meet you!
In less than two weeks over 2,000 delegates and 100 affiliate programs will attend the London Affiliate Conference. Will you be there? With 70% of the attendees being affiliates, this is a show you will not want to miss!
We are excited to announce that B2Binary CEO Rachel Sartini will be a guest speaker at Financial Partners Expo on February 5 @ 15:45 . During her session, “Becoming a broker? The devil is in the details,” Rachel will discuss the latest do’s and don’ts in today’s face-paced industry and how to save yourself precious time and money along the way.
Read her bio to learn more about Rachel Sartini and B2Binary.
Let’s talk business (and have fun) @ ICE & LAC next week!
Contact us to meet for a coffee or a beer and learn more about how B2Binary can help your operation.
Meet B2Binary @ Berlin Affiliate Conference, to be held at Messe Berlin October 22-25, 2015.
In less than two weeks over 2,000 delegates and 100 affiliate programs will attend the Berlin Affiliate Conference. Will you be there? With 70% of the attendees being affiliates, this is a show you will not want to miss!
We are excited to announce that B2Binary CEO Rachel Sartini will be a guest speaker at this year’s show on Saturday, October 24 @ 16:00pm. During her session, “The things they don’t tell you about launching a binary options brokerage,” Rachel will discuss the major steps to launching a Binary Options brokerage, the common mistakes brokers make and how to avoid them. Make sure you’re covered on all sides of your operation, regardless to your strengths.
Last week thousands of affiliates, IBs and service providers gathered in Amsterdam for the iGaming Super Show & Financial Partners Expo. The expo is organized by the iGB Affiliate and Conversion Pros teams to provide both affiliates and introducing brokers with a platform to start, grow and enhance business. This year the show combined 8 events in one location, including dedicated payments, player acquisition, regulation and compliance, sports betting, binary/financial and affiliate events.
One of the featured sessions worth mentioning was “How to generate leads for Binary & Forex,” presented by Ran Cohen, CEO of Traders Education. During the session, Ran discussed different tips and techniques on how to generate leads from websites and campaigns as well as targeting specific lead types.
Looking at the numbers, binary options receive 2 million searches per month, while forex gets 3.5 million searches. With these numbers, one can see the importance of a strong marketing funnel. According to Ran, this can be achieved through email marketing, in-house marketing and branding.
When it comes to email marketing, users have been exhausted with several promotions and mailers over time. Email marketing statistics show a 10% open rate and from this a 10% conversion rate. As such, your emails and messages should be as unique as possible.
In regard to in-house marketing, Ran has proved that education, eBooks and other added value tools for the end user are key to lead generation and conversion. In order to successfully convert data to leads through education, he stressed the following necessities on a marketing and operational level:
Having a good traffic source
Strong marketing tools
A good sales team
One question raised by the audience was how brokers should best filter lists of leads (for example, in form of excel) in order to present them to their sales teams. On this point Ran stressed the importance of a good dialer system to minimize the manual work and filter good quality leads to sales. We agree with Ran and believe every sales operation should have a strong dialer system to increase the overall efficiency of your sales team by automating outbound calls and keeping sales agents talking. Contact us to learn more about the industry’s leading VOIP and auto-dialer providers.
During the session, Ran presented“Created,” one of their newest products, which appears to be the next generation of affiliate marketing tools. The product provides brokers with a platform for their affiliates to create educational video center widgets that can be placed in any of their websites. Brokers can provide their affiliates with a login to their dedicated branded admin where the affiliate can generate customized marketing tools and educational courses. Using this tool affiliates can create a strong lead generation funnel and generates better quality leads.
Want to improve your marketing funnel with unique marketing tools?
Contact us to learn more about Traders Educations’ products and give your brand a unique edge.