In review: ICE & LAC | London

22 February 2016
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Feb 2-7, 2016

Whether for ICE Totally Gaming or the London Affiliate Conference, the whole industry had a reason to be in London earlier this month. A full week in London packed with innovation, technology, gaming, gambling, finance, operators, affiliates, networking, business and of course the parties.

With the iFXEXPO in Hong Kong just a week before, unfortunately some sponsors, exhibitors and attendees found themselves making a choice…and so did we… 😉 For those of you who missed it, B2Binary covered the best of both shows.

You haven’t seen a real exhibition until you’ve experienced ICE Totally Gaming. Hosted every year at the ExCel Center in London, ICE one of the largest B2B gaming events for both the online and offline gaming sectors, providing a global perspective and display on all forms of gaming such as betting, bingo, casino, lottery, mobile and more.


Appearances are key in this industry, so ICE is the place for all the main players to be seen, spending a fortune on booths and each creating more buzz than the last. This year was no exception with 10bet, one of the industry’s monster sports betting platforms, inviting boxing legends Mike Tyson and Evander Holyfield as their guests to the show.

In our opinion, ICE 2016 was the right place to see the biggest names in the gaming industry but the lack of intimacy and size of the expo make it difficult to simply focus on acquiring new business opportunities. For those in the gaming fields, ICE is basically a be there or be square kind of show. If you like the display of ICE but are focused on financial, than LAC is your show.

This year was the 10th anniversary of the London Affiliate Conference, co-hosted with Financial Partners Expo at the Olympia National. The expos were divided into two floors with the financial partners upstairs. Although this made it more difficult for upcoming brokers to get exposure, the traffic was noticeably more than the previous year.  

Expert Sessions

Both LAC and FPE had an exciting lineup of sessions and panels with industry experts covering innovation in technology, unique marketings strategies and insights, to be or not to be regulated and other hot trends and topics.  There was talk of a few exciting sessions that really took off, like Oren Abiri’s session on Binary Options regulation in the U.S. and best practices for affiliates with the traffic.

We are all familiar with the ongoing evolution of the financial trading industry, and yes, keeping up with the latest developments and trends can be a challenge. Recently the market has seen regulation bodies enforcing tighter requirements on brokers, new and innovative tools to increase market reach and of course many new brokerages launching. How can upcoming brokers ensure a smooth launch while meeting these requirements, and get on the right track to operating a successful brokerage?


During her session “Becoming a broker? The devil is in the details,” B2Binary CEO Rachel Sartini discussed the latest do’s and don’ts in today’s constantly changing industry and tips for upcoming brokers to save precious time and money.

There are many reasons to open a brand, whether you are a marketing based affiliate, have a great call centre or strong connection with local license authority. While you may be an expert  in your field, you should admit that you probably lack knowledge and experience in other aspects of the operation. In case you missed it, feel free to review the presentation and our tips to successfully launching a binary options brokerage here:

B2Binary | The Devil is in the details

Need an expert opinion?

Whether you are an affiliate considering your own brokerage or a broker searching for unique traffic sources, B2Binary has valuable advice for you!

Get in touch – we would be happy to hear from you.

Thanks for a great show, see you all next time :)150

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